Archive for March 2019

How to Produce the Best Content For Your Blog

Content and SEO are two areas that go hand in hand since one needs the other to ensure the optimization of a website. When reviewing this site, you need to identify whether your internal content has the qualified keywords for your segment, whether all the products and categories have the information your audience is looking for, and if the titles and descriptions are optimized. In addition, it is interesting that your home and areas such as “about the company” or “institutional” have content rich in information and language that is appropriate to the public.

Blog Creation

And speaking of content, we also have the creation (or revision) of a blog. This type of channel helps both your business branding and linking and sales to your site. In addition, it becomes a source of information for your audience to know more about your business and keep in mind that your company has the solution it needs to solve a problem. And as we are talking SEO, the content of a blog should also be optimized, possessing relevant keywords, internal linkage, as we said above, and mainly shareable content.

It is common for large and medium-sized businesses to be afraid to deliver the entire digital marketing process of their company into the hands of an agency without first understanding how the whole process works. I think the most correct way is to first understand the processes and then follow the work of the chosen agency to do all the work of optimizing sites .


The entrepreneur does not need to become an expert on the subject, but rather has a basic knowledge in measuring the results. He/she suggests changes in the directions that can be adopted to make the company stand out among others on the internet.


The SEO Consultants like LinkHelpers Scottsdale SEO Company can be hired prior to the start of the project (the best option), but can also join after hiring an agency, serving as an auditor of all steps made by the agency. This dynamic becomes impractical for micro entrepreneurs, due to the short investment budget for the internet.

It is not plausible for an entrepreneur to deliver any digital marketing strategy into the hands of an agency without first having a sense of what are correct, or rather best practices, for optimal results.

Assigning an SEO Consultant

The number of companies that have a presence on the internet is increasing. What many people do not even realize is the work that must be done to achieve ever higher levels. The best way to achieve this is by hiring the services of an SEO consultant. But, what does this professional do of so important that is able to make the site of a company more visited? The SEO professional is one who knows the techniques used for optimizing a blog or website. By doing so, it can make the traffic the largest audience that actually has an interest in that content.

Invest in Link Building through SEO

One of the key advantages of social networking is its potential in spreading interesting links among users. Here what counts is the quality of the links to be posted on your social network, not the quantity. Learn to explore relevant links from your website or blog and have potential for dissemination among your audience. Contents such as info-graphics, photos and videos can have even more impact. Disclose this content not only on your page, but on groups, communities, and pages for purposes similar to your business.

Mobile Compatibility

Nowadays, much of the access to the internet is carried out through mobile devices. So if your site does not run right on smart phones, you’re very likely to miss out on hits and therefore visibility into search engines. Here are some tips that will help you optimize your company website.

To get an idea, more than 90% of online experiences start in search engines. Just think about the times when you use the internet. Whether it’s to buy something, search for recipes, find addresses or heal any questions, the starting point is usually a search engine. That’s why it’s so important that your business is at the top of the bottom line, driving traffic to the site, and attracting potential customers.

Keywords in Title and Beginning of Text

Always think about which keywords express the main themes your text addresses. Using them in the title and in the first paragraph will increase the visibility of your website or blog when someone conducts a search with them. Of course, it’s no use filling the content of keywords, but using them in the right time makes all the difference.

User Experience

The flow of information and the usability of your site are very important. The better these factors, the more time the user will spend online and the more pages he or she will visit. The term SEO stands for search engine optimization and involves various optimization techniques for websites, blogs and web pages. The main objective of SEO is the good organic positioning of a website for the generation of qualified traffic in the virtual environment.

 Key Words

A digital marketing intelligence tool can pointed out that searches with a single keyword correspond to 38.91%; while those who used search engines to search for more than one keyword were 21.10%, and with three words 16.86%.  This proves that people are increasingly focused on searching for relevant content to answer their questions or answer any questions or concerns; increasingly fast and objective.

Therefore, there is an importance in having content focused on the repetition of keywords by LinkHelpers Scottsdale SEO Company, to reach the first page of the search engines. If SEO techniques are well executed, surely your search engine positioning will be relevant and you will appear on the first few pages.

Without analysis the talent of the best web designer in the world is wasted

Despite their creative super powers, the site to be implemented will be used by simple human beings, not other web designers. How does the brain of a web designer work? Most likely not like that of a specialist doctor, an elderly manager or another type of profile that you will have to hook. Many developers are Millennial and this technology’s approach to networking is very different from the others. Fortunately they invented the user tests seeing real and in person people interacting with prototypes of our projects is an enlightening experience, able to bring to light aspects that the developers would not have taken into consideration. But watching sometimes is not enough! Encouraging the focus groups to give voice to their actions helps to better understand their behavior and get to the bottom of their mentality.

Ride the data breaks and the rules of the game

Web design and Hamburger Men the data driven design is not just about finding confirmations. The analysis of data on a site also teaches us not to take anything for granted and gives us security to dare more. Not always the best practice it’s the best! There are exceptions and the behavior of an audience contributes with its peculiarities to make even the optimization and design of a site unique. Carefully examining statistics and experiments can guide a web designer in designing a user friendly site. Take to the letter the dictates of web design (in addition to those that define common sense) or chase the latest trends it can have as a side effect that of creating sites that are cold, lacking in personality and unable to find a connection with the public. In order to get the best professional services you must opt for LinkHelpers Phoenix Website Design Company .

Make them happy, they will convert more

The annoying pop ups ready to jump on you while you are browsing a site are proof of this. While it is clear that disturbing an informative experience or even worse buying may be irritating, we still find many sites where this very aggressive practice is still exploited. Let’s take another example. There are also too many forms where consent to receive a newsletter depends on an option to be removed rather than a check box to tick. Getting a contact by focusing on the urgency of buying is such a smart trick? An email acquired in this way is ready to be lost when the third newsletter is sent we have won a battle, we will lose the war. Once again we must remember that the winning solutions are those that satisfy the needs and desires of the user personas.

Understanding the perks of having a well designed web site

The first impression always remains and when it comes to a professional website, a blog or even a social networking page, this well known jargon becomes the truest truth. No less than 94% of first impressions about a website are design related.

Your visitors are looking for efficient solutions in every way, starting with the presentation. As complete and relevant as content, most people discard pages that are not visually appealing, intuitive, or easy to navigate.

The importance of design on a website

The design of a website goes far beyond the choice of cheerful colors, striking letters or beautiful images. This set should be carefully planned to get the customer to take the desired action   whether buying a product, enrolling in a course, reading an article to the end, or sharing useful information with your network of friends.

The great function of design on a website is to have your brand recognized immediately   that all graphic elements reflect the identity and mission of the company, adding value to the product, as well as transmitting professionalism, trust and safety to the visitor.

Thus, the design should help the customer to sympathize with your page and perform actions simply and naturally. But how do you create a website that contains useful and relevant information while at the same time presenting an original, attractive and professional looking design?

Structure and content

According to a survey conducted by Adobe in 2015, if respondents had only 15 minutes to access content, 66 percent said they give priority to something that exhibits a beautiful, well designed design rather than pure content. This same survey pointed out that 38% of people leave the site if the content does not have an attractive layout or good quality images.

This means that it is paramount to balance the needs of your business with a touch of beauty, style and elegance when building your website structure. Follow the next few tips carefully to ensure that you provide the best possible experience for your visitors.

Opting for the best layout structure

Your first challenge will be to choose the layout for your new website. In a quick search, you may notice that there are several structure options in number of columns, position of menu bar, size of footer basically all page layouts. There is no magic formula to present the perfect layout for your visitors. Each type of structure is best suited for a different proposal. For example, if you focus on descriptive texts to deliver results, ideally the publishing area should be larger and more prominent, while customer facing teleselling sites should direct attention to contact information.

Even if you do not have experience with web design, HostGator Site Builder allows you to assemble a page with your face and a proper layout. You have several themes ready to choose and personalize.

Defining site colors

What is your favorite color? This answer will surely vary from person to person. Each individual responds differently to certain stimuli, whether verbal or visual. To get the best professional choose LinkHelpers Phoenix Website Design Company . However, science has already proven that the human brain has a certain pattern of behavior when encountering the most different shades. It is the so called psychology of colors.

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